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Our approach

How we think about the businesses we buy.

We are direct about what we look for, what we don't do, how we structure transactions, and what happens after we own a business. Founders who've been around the block read this page carefully. That's why we wrote it the way we did.

What we look for

A few criteria that anchor our search.

These aren't filters in the strict sense. They're how we describe the businesses we typically own and the businesses we typically spend the most time talking to.

Revenue
$100K – $10M
Owner earnings
$50K – $2M
Years in business
5+
Ownership
Owner-operated
Geography
PA · NJ · DE

These are rules of thumb, not gates. If you're outside one of these ranges and unsure whether you're a fit, write to us anyway. We'd rather have the conversation than miss the right business because of a number.

What we don't do

A short list of things we will never tell you we'll do.

  • Layoffs as a thesis.
  • Aggressive leverage to engineer returns.
  • Forced rebrands of businesses that already have brand equity.
  • Offshoring the work that the team in the building knows how to do.
  • Franchise consolidation plays disguised as platform investments.
  • "Professionalization" as a euphemism for replacing the people who built it.

Anyone can write a list like this. We put ours in writing so you have something to hold us to.

How we structure transactions

Plain English, in the order it matters.

Valuation. We value businesses on current asset value and current owner earnings, not on forward multiples or hockey-stick projections. If a business is worth more because of what we think we can do with it later, that's our problem to solve, not yours to pay for up front.

Seller financing. We often ask sellers to carry a portion of the purchase price as a note. This is normal for small-business transactions, and it aligns both sides during the handoff year. We pay fair interest on the note and we honor it.

Earnouts. We don't lean on them. Earnouts shift business risk from us to you after we've taken control of the levers that determine the outcome. That's a structural conflict of interest, and we'd rather just agree on a fair number up front.

Leverage. We have access to capital when a deal calls for it. We do not use it to lever a business up to make our returns work. A deal that requires aggressive debt to make sense is not a deal we should do.

What happens after close

The business keeps running. We add capacity around it.

The existing team stays. The existing brand stays. The customers don't get a letter announcing a "new chapter." Most employees and customers don't notice anything has changed, which is the point.

We do not parachute in a CEO. The people running the business before we owned it are, in almost every case, the people running the business after we own it. If the founder wants to step back, we work with them and the team to find the right operator from inside the building first.

What we add is capital, deal-making capacity for adjacent moves, and patience. We're useful when the business needs a lender conversation, a real estate decision, a hire that's been postponed, or a strategic question that benefits from outside eyes. We're useless if our job is to tell the team how to run the business they've been running for years.

Our timeline

What the road from first call to close actually looks like.

  1. 01
    Initial conversation
    A first call, no NDA needed. You tell us about the business and what you're thinking. We tell you whether we're a real fit. Either of us can stop here without anyone having spent more than an hour.
  2. 02
    Mutual NDA
    If both sides want to keep talking, we sign a mutual NDA and exchange enough information to know whether to take the next step seriously.
  3. 03
    Indication of interest
    A written, non-binding offer with a value range, structure, and the conditions we'd need to confirm. We are direct about what we'd want to see, and we don't paper over conditions to win the lead.
  4. 04
    Diligence
    30 to 60 days. Financial, operational, legal. We do not run a circus. The people involved on our side are the people you'll keep working with after close.
  5. 05
    Close
    Funds wire. Documents are signed. The team you've worked with for years walks in Monday morning, same as Friday. The sign on the door stays.

From a first call to a signed indication of interest is typically three to six weeks. From there to close is 30 to 60 days. None of this is a sprint. If you want a sprint, we're the wrong people.